MAUI JIM eyewear

The philosophy of the Maui Jim brand is that light and color are essential to human equilibrium, and that optimal eye protection is indispensable. The company, founded by Jim Richards around 1980 in Hawaii, sold its first sunglasses on Lahaina beach. They were specially designed for the tropical climate of the archipelago.

History of the MAUI JIM brand

Although the sunglasses were initially functional and not really aesthetically pleasing, they appealed to a former sea captain by the name of Walter Hester. He bought the company. Then, in an effort to limit UV rays harmful to the eyes, the company developed revolutionary lenses. This led to the development of polarized glasses with high-quality lenses and an attractive design.

The quality of Maui Jim lenses makes the brand's sunglasses unique in the world. Thanks to patented Polarized Plus 2 technology, the brand designs the best products in the field of polarization. The lenses block out the sun's glare in its entirety, offering astonishing quality of vision and, above all, enabling users to clearly differentiate between different colors.

In the 80s, Maui Jim created sunglasses with exclusively polarized lenses. Its style comes from the Hawaiian Islands, from which it takes its name, inspired by the island of Maui, one of the largest in the Hawaiian archipelago. In 2000, the company decided to enter the French market, which at the time was not yet very familiar with the advantages of polarized lenses.

The Maui Jim brand offers fashionable polarized frames of undeniable quality and technical sophistication, for men, women and teenagers, with over 70 models that can also be adapted to the wearer's eyesight. Polarized lenses filter reverberated light and eliminate residual glare not filtered by conventional sunglasses.

Maui Jim frames: just for your eyes

With its slogan "See the world as you've never seen it before", Maui Jim has won the world's trust with its polarized sunglasses, offering 100% UVB and UVA protection. Today, the brand distributes not only sunglasses, but also clothing and accessories.

With over 125 models designed for sports and everyday life, the brand appeals to men and women all over the world with its colorful, cheerful universe of different styles and shapes. Maui Jim offers its customers a wide range of accessories to protect, clean or wear your eyewear with ease. You'll find microfiber cases and pouches to store them safely, cords to hold them in place when you want to take them off for a moment to prevent them from falling out and breaking, care kits and other products to clean lenses.

Maui Jim also sells clothing such as long-sleeved shirts, T.shorts and caps. All these accessories bear the brand's effigy.

Maui Jim sunglasses come in a range of technologies, from polarized lenses to frame materials. Polarized lenses come in a range of tints, including gray, green and pink, and are coated for different results: anti-reflective, hydrophobic or anti-scratch. The materials used in Maui Jim frames are innovative, with titanium or steel, but also bronze, Teflon or nylon grilamid to combine style and comfort.

The carefully designed models can be elegant and sophisticated, but also very sportswear, since Maui Jim eyewear frames are designed for both sports and everyday activities. Couture details personalize certain women's models, while clean lines and lightness are favored for sports activities. Discover many other sports frames in our sports glasses category.