LIU JO eyewear

The LIU JO brand name has its origins in a vacation romance during the teenage years of Marco Marchi, one of the two founders of the brand. LIU JO are two nicknames given to each other by Marco Marchi and a young girl. She was nicknamed Liu by Marco Marchi and he called her Jo. Later, when Marco Marchi and his brother Vannis were looking for a name for their company, they decided to combine the two to represent their brand.

Liu Jo: an Italian brand of passion

At the outset, there was no reason to believe that Marco Marchi would one day be able to pursue his passion. First, he studied agriculture at university, while his brother studied finance. Fascinated by fashion and its various styles, Marco and Vannis opened a small textile business in Carpi in 1995. Carpi is the town where the two brothers grew up, but it is also the story of the Italian textile industry.

Over the years, LIU JO quickly became the leading Italian women's ready-to-wear brand we know today. The clothes are elegant, glamorous and fashionable. The materials are noble and the models are characterized by a blue jean color. This remains the brand's signature color. each season, each model is reinvented to match the current trend. The designers' philosophy remains true to Italian tradition and their motto "to enhance the femininity and beauty of every woman". These values are underlined by seams that sublimate women's natural curves and give them all the elegance they deserve.

Over the years, LIU JO has made available to its female clientele a range of accessories that fit perfectly into a woman's wardrobe: bags, shoes, jewelry... and sunglasses that can be adapted to suit the wearer's eyesight. Ready-to-wear collections for men are also available.

Opt for timeless femininity with LIU JO eyewear

Do you already wear LIU JO brand clothing, or are you just discovering through our website that the brand offers eyewear? We're sure you won't be indifferent to the brand's eyewear. once again this year, they're very much on trend.

You'll love these women's eyeglasses, both modern and casual. They'll enhance your face no matter what you're wearing, whether you're dressed for a ceremony or just relaxing. The lenses of LIU JO eyewear are adjusted to your eyesight. They are anti-reflective and made of polycarbonate. This latest-generation material is lightweight, comfortable and scratch-resistant. Thanks to its low density, you can choose larger lenses that won't affect the weight of the frame.

LIU JO offers a variety of frame shapes. Most are rimmed. The aviator shape is recommended for a triangular, oval or square face. The oval shape gives your face softness and a less severe, younger look. The butterfly shape embellishes and highlights your eyes. Rectangular shapes accentuate your dynamism and personality, while adding elegance, chic and maturity. As for round shapes, they give a friendly, trendy side and inspire the desire for communication and contact.

The LIU JO brand offers lenses for all corrections: myopia, astigmatism, presbyopia, hyperopia... They can also be adapted for progressive lenses. All lenses mounted on LIU JO frames by MyMonture come from the ESSILOR Group. We certify that they are all of French origin. with the help of your ophthalmologist's prescription, our opticians will fit your corrective lenses to the frames that best suit you and the latest trends.

When you choose LIU JO eyewear, you're opting for modern Italian style and are sure to enhance your femininity and natural beauty. The style of the founders is always refined and glamorous. This year's collection features charming details, original shapes and a wide range of colors. By choosing LIU JO eyewear on the MyMonture website, you'll save time and, above all, you'll pay nothing. We offer you direct reimbursement from your French national health insurance center and supplementary health insurance providers. All you need to do is e-mail us a photocopy of your health insurance certificate, your supplementary health insurance providers card and the prescription for your corrective lenses, and we'll take care of the rest.