FENDI Eyewear perfectly embodies the bold, refined and resolutely contemporary spirit of the Italian fashion house Fendi. Founded in Rome in 1925, the brand is world-renowned for its craftsmanship, innovative approach to luxury and sophisticated yet creative aesthetic. Fendi's eyewear and sunwear collections reflect this philosophy in singular designs that combine architectural elegance with couture details. Fendi frames are designed for women and men seeking distinction and assertive style. They come in a wide variety of daring shapes - cat's eye, rectangular, oversized, geometric or butterfly - highlighting features while asserting personality.materials such as high-grade acetate, polished metal and gold and crystal-encrusted finishes ensure comfort, durability and a luxurious look. Each piece is carefully crafted to combine technical innovation and artisanal excellence, with emblematic details such as FF logos, sculpted temples and jeweled inlays.fENDI Eyewear is luxury the Italian way: a subtle blend of tradition and modernity, aimed at a demanding, elegant and avant-garde clientele.

FENDI eyewear frames

In 1925, Adele and Eduardo Fendi made their dream come true by opening FENDI. They began in Rome, where the fashion house specialized in leather goods and furs. The brand quickly made a name for itself thanks to the quality of its designs. Fendi quickly established itself as one of the pillars of Italian fashion. It didn't take long for the house to be recognized for the quality of its craftsmanship. Its many innovations, as well as its extraordinary style, are also the talk of the town. These small victories contribute to the brand's success. In record time, Fendi expands. The FENDI sisters bring their ideas and fresh personalities to the brand. Beginning to work in the family business as teenagers, they bring a touch of novelty that contributes to further success. Fendi's success didn't stop there, and later contributed to the creation of Fendi eyewear frames. After the founder's death, his heirs set their sights on fashion. The bold move paid off. Fendi made a name for itself throughout Italy.

With time, the brand had to make a leap into modernity. While it made its mark with its fur line, it could not resist opinions on the materials used. Fendi never lost its aplomb, however, and was quick to bounce back. In the 60s, the brand definitively abandoned the idea of exploiting fur, considered vulgar and unfashionable. It was at this time that the Fendi sisters decided to collaborate with Karl Lagerfeld. His arrival at the company radically changed the way FENDI was perceived. Lagerfeld was a young German designer who still had everything to prove. The striking duo worked: Lagerfeld succeeded in modernizing the collection that had made the house famous. FENDI was back on track, revolutionizing the way fur was perceived in the fashion world.

Italian savoir-faire at affordable prices

Lagerfeld pushes Fendi's boundaries to create completely new concepts. The designer turns to new materials, unexplored patterns and new types of finish to redefine the house's image. He is also the one who allows the brand to explore new colors to keep up with the times. The resurgence in popularity was immediate. Thanks to the German designer, the Italian brand gained international recognition. Such was his success that his new collections were easily exported. Lunettes fendi frames took advantage of this new wave of popularity to make their debut. As soon as they appeared, they relied on a variety of shapes to win unanimous approval. Through them, Fendi attempted to make luxury accessible to a wider public. Unsurprisingly, rectangular frames quickly became classics. Rounded or square-shaped models slowly follow suit, offering other inspirations.

For Fendi, the challenge is to stand out in a fiercely competitive market. The brand succeeds with ease, thanks to its fashionable collections. The luxury house is right on target, offering frames with vintage inspirations, others more retro and others resolutely modern. Fendi's colors are warm, elegant and timeless. In the women's eyewear category, feminine tones and rhinestones are emphasized. In the men's category, colors and lines are more classic. In both cases, refinement is the order of the day.

Buy your frames with third-party payment and the 100% Health basket

The fendi eyewear frames you'll find on MyMonture are designed to look elegant in all circumstances. Original and glamorous, they bear witness to all the expertise the brand has developed over the years. On MyMonture, this collection is covered by third-party payment. The selection is accessible thanks to the 100% Santé basket, which applies both to the frames and to the French-origin lenses that accompany them.