Persol sunglasses

The name of the PERSOL sunglasses brand comes from the contraction of the Italian words per il sole, for the sun, a name that inspires confidence in their effectiveness. Guiseppe Ratti founded his company in 1917 after working for motor sport drivers and pilots. Since then, the prestige of the PIERSOL brand has never wavered. Many celebrities have made the brand famous by wearing them for their public outings, such as the very famous Steve McQueen, who acted as ambassador for the 649 and 714 models, still in use today. The international success of the PERSOL brand was strengthened by its innovative materials and all-weather, high-altitude testing to ensure flawless performance.

Persol brand history

Persol sunglasses are truly exceptional products. Handcrafted from high-quality materials, they offer complete protection against glare and UV rays.

The Persol brand, founded in 1917 by Giuseppe Ratti, is an Italian company specializing in sunglasses and eyewear. The company's name derives from the Italian expression "Per il sole", meaning "for the sun". Originally from Turin, Guiseppe Ratti was both a photographer and the owner of an optical store. He began by manufacturing eyewear for motorsport drivers and airplane pilots to protect their vision and make driving more comfortable. Italian air force pilots soon adopted the model, and other countries followed.

In 1962, Persol entered the United States, opening its first store in 1991 in Los Angeles on Rodeo Drive. Since 1995, the brand has belonged to the Italian Luxottica group (designer, manufacturer and distributor of eyewear). Persol owes its renown to the creation of the Malflecto system. A new technology that adds flexibility to the temples.

Discover our emblematic eyewear

The arrow at the hinge between frame and temple is the brand's distinctive emblem. Since its creation, the brand has developed several collections. The most famous is model 649. Created in 1957, it was handcrafted and reserved for Turin's tramway drivers. They needed larger glasses to protect their eyes from dust and wind. The model caught everyone's attention when Marcello Mastroianni wore it in the film "Divorce à l'Italienne".

This was followed by model 714, the first pair of folding glasses. The brand wanted to offer its customers maximum comfort, with flexible temples to avoid pressure on the temples. Four frame sizes were then created with different temple and bridge dimensions, perfectly distributing the weight of the glasses. Still made in Italy, Persol sunglasses are still finished by hand. Over time, they have retained their values and identity. They feature high-level technological solutions, and the modern, contemporary styles target both men and women in search of regular innovation and perfect finishing. Are you looking for trendy men's sunglasses, or a feminine model with a strong style? Persol's current collections blend heritage and modernity to meet today's style demands.

PERSOL sunglasses are revolutionary in design, but always at the cutting edge of fashion. Trendy shades will enhance any face. Whatever your hair color, PERSOL has the right sunglasses for you. Gentlemen, you won't be able to resist rectangular sunglasses that will bring out your masculine features while softening your eyes. Our pilot-style sunglasses will have you dreaming of becoming your favorite actors.

Ladies, PERSOL has also thought of you by creating a collection that will charm you. The butterfly models will seduce you with their timeless style, and you'll be delighted to wear them when the sun comes out. They'll match all your outfits to embellish your wardrobe. For the indecisive, PERSOL mixed sunglasses will be an asset. But for everyone, they'll be the centerpiece of your wardrobe. Whether round, oval, rectangular or butterfly-shaped, whether the lenses are darker or lighter or gradient, with the PERSOL brand, you'll discover the range of sunglasses you've always been looking for.