Vuarnet, a French brand, specializes in sunglasses and ski goggles. Always on the lookout for the latest trends, the brand is seeking a renaissance with a new face, French actor Vincent Cassel.

A look back at the Vuarnet brand

Created in 1957, the Vuarnet brand was the brainchild of Joseph Hatchiguian (an optics student) and Roger Pouilloux (an optician). Deep in their research, they invented a lens capable of protecting the eyes from the sun while increasing luminosity. At the time, the Vuarnet brand was called Skilynx Acier.

Following the 1960 Winter Olympics and the victory of French skier Jean Vuarnet, the brand and the sportsman joined forces and adopted a new name, Vuarnet. This marked the start of the brand's expansion in the United States. In the 1980s-1990s, Vuarnet sunglasses became a benchmark on a par with Ray-Ban. Vuarnet's aim was to combine performance with elegance.

The brand's benchmark models include :

  • - Vuarnet 02: this is Vuarnet's flagship model, created in 1957. Lightweight, with a look faithful to the 60s, it has been reinvented and modernized over the years.

  • - Vuarnet 06: worn by Alain Delon in the film La piscine, Vuarnet 006s also became a must-have, competing with Ray-Ban's Wayfarer model.

Relaunching the brand with Vincent Cassel

With a view to revitalizing and relaunching the brand in France, Italy and the United States, Vuarnet has just revealed the personality who will represent it: Vincent Cassel. A fan of the brand, the French actor didn't hesitate to accept the offer. The brand's new advertising campaign has just been launched in Brazil, the actor's adopted country.

With new visuals and poster campaigns, Vuarnet is on the cusp of a renaissance, and preparing to make a stronger comeback on the fashion and sports scene. Three new collections will mark this comeback:

  • - The "Cable Car" collection, featuring pilot-style models.
  • - The "Horizons" collection of sunglasses based on the brand's benchmark models.
  • - The "Romy" collection: a frame in homage to actress Romy Schneider and featuring the cat-eye style of the legendary 02 Vuarnet.

Vuarnet at Mymonture

At Mymonture, you'll find the Vuarnet brand. Many new products await you at the best prices during the 1st fortnight of June. And as always with your online optician, you'll benefit from a host of advantages:

  • - An optician approved by the French national health insurance and supplementary health insurance providers
  • - Home trial
  • - French-made lenses
  • - A team of opticians at your disposal
  • - More than 1,000 frames from specialist brands for under 100 euros
  • - ...