At many traditional opticians and even online opticians, one of the most common offers is to provide a 2nd pair of glasses for €1 extra or free. This type of offer has become so commonplace that it is now expected by consumers but neglected by opticians. This neglect mainly concerns the quality of the 2nd pair of glasses.

The 2nd pair of spectacles offered: attention to quality

Over the last few years, the optical market has been running out of steam in the face of numerous chains offering unbeatable deals on brand-name optical and sunglass frames. The typical offer of a pair of glasses at 50% off and a free frame is confusing for consumers, and inevitably leads them to wonder what the real price of the glasses (including frames and lenses) is...

Pairs of glasses priced at €1 or free of charge are perceived as simple, uniform models. According to a study carried out in December 2014, nearly a third of consumers don't wear them, and others consider them to be non-quality.

Lost, consumers are also very well aware that the 1st frame purchased covers the offer of the 2nd pair at one euro. Yet 95% would rather have the true price of the pair purchased (frames and quality Made In France lenses) than have a free frame.

What's more, 90% of consumers would be more interested in a better-quality 2nd pair at a higher price. The pair currently on offer is perceived as :

  • - Not essential
  • - Not comfortable
  • - Lenses are entry-level and Made in CHINA
  • - The lenses have no refinement or anti-reflective coating..

Be satisfied with your 2nd pair with MyMonture

Currently, only online opticians offer pairs of glasses at fair value. Essilor, the French lens manufacturer associated with MyMonture, wants to give value back to this 2nd pair of glasses. To achieve this, a vast action plan is being carried out with Varilux lenses.

The French lens manufacturer wants to wage a real battle against the negative image of this 2nd pair of glasses. The aim is to shake up habits and move from a free 2nd pair to a paid-for 2nd pair that is both high-quality and useful.

Online opticians like MyMonture are committed to quality, and offer glasses at their true value. And as a reminder, find below all the advantages offered by your online optician:

  • - 100% French website and opticians approved by the French national health insurance and supplementary health insurance providers <
  • - Over 100 brands at the right price
  • - Partnerships with lens manufacturers made in France(Essilor Group)
  • - Online quotation approved by supplementary health insurance providers
  • - The price of lenses is indicated according to the treatment and refinement options chosen
  • - For a brand-name frame fitted with French-origin lenses, with a frame offered for 1 euro at your optical chain, Mymonture offers you 2 brand-name frames fitted with Made In France lenses for the same price.